Wholesale Price & Margin Workbench
Compare product economics across direct and wholesale channels, including retailer margin and order-size break-even.
- 1List your products
- 2Read the answer as you type
- 3Download or print it
Loading the worked example…
Assumptions
Results update as you type. Example figures are illustrative.
Your working data
Edit cells directly or import a CSV. Download “Input CSV” for the required column names. Up to 200 rows; scroll the table sideways for additional fields.
Detailed analysis
Exports include all results, regardless of the search filter. The HTML report includes assumptions and source data; use your browser’s Print command for PDF.
Chart shows the first 20 rows; negative values use a warm color. Click table headers to sort.
Compare up to four scenarios
Capture the current inputs, change assumptions and capture again. Scenarios are included in downloaded projects.
What this model includes
Contribution analysis in one currency; no demand forecast, tax, freight or fixed company overhead. Retailer margin assumes purchase at your wholesale price.
Import and save safely
CSV imports use your current assumptions. Project files restore assumptions, rows and saved scenarios. No automatic saving: download a project before closing this page. Imports are limited to 10 MiB and 200 rows. Calculations run in your browser; the site’s advertising and analytics follow its privacy policy.
Using Wholesale Price & Margin Workbench
Compare product economics across direct and wholesale channels, including retailer margin and order-size break-even.
- Enter your order handling cost and wholesale sales fee.
- List each product with costs, wholesale price, retail price and order units.
- See how each retail price splits beside your table, then download it.
Example
The worked example includes Notebook, Mug, Tote. Change the first fixed order handling cost setting and compare the result with a saved baseline.
Questions & answers
What does Wholesale Price & Margin Workbench calculate?
Compare product economics across direct and wholesale channels, including retailer margin and order-size break-even.
What are the important limitations?
Contribution analysis in one currency; no demand forecast, tax, freight or fixed company overhead. Retailer margin assumes purchase at your wholesale price.
Can I continue my work later?
Yes. Save a project JSON file and reopen it with Import CSV / project. It contains the working data, assumptions and up to four scenarios. Nothing is saved automatically.
What CSV columns do I need?
product, cost, pack, wholesale, retail, order. Download Input CSV for a compatible example. CSV imports keep your current assumptions.
Are these example figures current industry benchmarks?
No. They are illustrative values to demonstrate the model. Replace them with figures appropriate to your situation.
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