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Conversion Funnel Leakage Analyzer

Compare sequential funnel counts, locate the largest absolute and relative drop, and estimate a single-step improvement scenario.

Funnel stepsCompare scenariosCSV & printable report

Make the next step clearer

Open CSV / project

Preparing the worked example…

Make it yours

Settings & assumptions

Funnel stages

Your result, explained

02 / RESULTS

Read the result in context

Stages must describe one consistent cohort in order, with nonincreasing counts. Each recovery scenario changes one step and holds downstream conversion rates constant; scenarios are not additive.

How to use Conversion Funnel Leakage Analyzer

Explore the worked example. Follow one cohort through visits, product views, cart, checkout and purchase to compare absolute and relative losses.
Replace the funnel stages with your own entries. Set recover lost people at each step · %.
Choose “Analyze funnel losses”. Review funnel steps, then compare the visual overview with the detailed tables.
Capture alternative scenarios, download a reusable project and export the selected table or a report when you are ready.

A starting point

Follow one cohort through visits, product views, cart, checkout and purchase to compare absolute and relative losses. The example is illustrative and can be replaced.

Know what you are comparing

Can I add the projected gains for every step?

No. Each gain is an isolated single-step scenario with downstream rates held constant. Adding them would double-count interacting improvements.

Files, privacy & saving

Calculations run locally in a browser worker. Input CSV files use the column names in the downloadable template and keep your current settings. Projects restore inputs and up to four scenarios. Imports are limited to 1 MiB and 100 entries. There is no automatic saving. Public pages include advertising and optional analytics; see our privacy policy.

CSV exports contain the entire selected table. JSON and printable HTML reports include all result tables; open the report and use your browser’s Print command for PDF.

Using Conversion Funnel Leakage Analyzer

Compare sequential funnel counts, locate the largest absolute and relative drop, and estimate a single-step improvement scenario.

Explore the worked example. Follow one cohort through visits, product views, cart, checkout and purchase to compare absolute and relative losses.
Replace the funnel stages with your own entries. Set recover lost people at each step · %.
Choose “Analyze funnel losses”. Review funnel steps, then compare the visual overview with the detailed tables.
Capture alternative scenarios, download a reusable project and export the selected table or a report when you are ready.

Example

Follow one cohort through visits, product views, cart, checkout and purchase to compare absolute and relative losses.

Questions & answers

Can I add the projected gains for every step?

No. Each gain is an isolated single-step scenario with downstream rates held constant. Adding them would double-count interacting improvements.

Can I compare and save alternative plans?

Yes. Capture up to four calculated scenarios, restore their inputs and save them in a project JSON file. There is no automatic saving.

How do I bring in my own entries?

Download the CSV template, retain its column names and replace the example rows. Imports are limited to 100 entries and 1 MiB. A saved project also restores settings.

What should I check before using the result?

Stages must describe one consistent cohort in order, with nonincreasing counts. Each recovery scenario changes one step and holds downstream conversion rates constant; scenarios are not additive.